PowerShot SX740 HS with case (Black)

40x Optical Zoom with Optical Image Stabilizer

Whether the action is happening right in front of you or far in the distance, the 40x Optical Zoom of the PowerShot SX740 HS has you covered. The camera’s Intelligent Image Stabilization technology helps ensure that images and videos can be captured with clear and outstanding quality.

Zoom Framing Assistant

The Zoom Framing Assist function makes it easy to track a moving subject when the zoom lens is fully extended. Simply press and hold the Zoom Framing Assist button and the camera will automatically zoom out to help you locate your subject. Release the button to return the lens to its original zoom position, intelligently keeping the subject in focus until you’re ready to capture the perfect close-up moment.

Certain images and effects are simulated.

Dual Sensing IS

Trust the advanced technology of Dual Sensing IS to deliver reliable image stabilization, even at the furthest reaches of the PowerShot SX740 HS camera’s telephoto lens. By helping to correct unwanted shaking from accidental camera or body movement, the PowerShot SX740 HS can produce sharp and clear images.

Certain images and effects are simulated. Products not shown to scale.

ZoomPlus

When the 40x Optical Zoom reach just isn’t enough, the PowerShot SX740 HS camera allows you to extend another 40x – for an approx. 80x zoom – without losing resolution thanks to its ZoomPlus option. See and capture things you never thought possible without moving an inch, from travel to concerts, to wildlife and so much more.

Capture 4K videos at a frame rate of up to 30p for super-high definition, cinematic results. Recording at almost four times the resolution of Full HD, you can see your subject in stunning clarity. Beautiful time-lapse videos can also be created in 4K simply and easily with the dedicated Time-lapse Movie mode. You can also harness the power of 4K frame cropping^ to extract still images from your video recordings. All of this is possible in-camera without the need for additional software.

^ Saving a still image from a single movie frame may not result in the same image quality as a normal still image. Still image aspect ratio is 16:9. When trimming, the images will be cropped, and the angle of view is smaller.

The PowerShot SX740 HS camera features a 20.3 Megapixel*** High-Sensitivity CMOS sensor for powerful imaging performance. Utilizing a sophisticated light-capturing design, it provides high sensitivity for high ISO capture with reduced noise, delivering clear, detailed results even in low light. It also enables fast continuous shooting and fast autofocus for high-speed performance that helps you capture important moments.

*** Image processing may cause a decrease in the number of pixels.

The PowerShot SX740 HS camera features the DIGIC 8 Image Processor, which helps improve autofocus performance, enables you to shoot 4K UHD 30p video and aids with many other advanced features. It comes with an improved Auto Lighting Optimizer, which helps minimize blown-out areas by maintaining color and detail in the bright parts of a photo. When set to High, it can even smooth the transitions between colors, helping you take impressively lifelike sunrise and sunset photos.

Get a unique perspective on the world with the 3.0-inch tilt-type LCD of the PowerShot SX740 HS camera. The screen can be tilted upwards 180° to face all the way around to the front, letting you capture perfect selfies or frame your subjects from amazing perspectives.

With autofocus tracking on to help keep your shots sharp, you can maintain the speed and shoot at up to 7.4 fps – ideal for sports, wildlife, moving subjects or anything unpredictable. Whatever life throws at you, you’ll be ready to record it with a fast continuous shooting speed of up to 10.0 fps with the AF Lock feature on.

Certain images and effects are simulated.

With its Feature Assistant function, the PowerShot SX740 HS camera can help you take advantage of its advanced features and create impressive photos with ease. By explaining and illustrating the camera’s shooting modes and their effects with sample photos of each mode, Feature Assistant encourages experimentation and provides guidance for creating amazing photographs.